Honolulu Civil Beat, Honolulu, HI - December 2015 - September 2018 Engagement Editor / Head of Video
Managed publishing of Civil Beat content across multiple social platforms.
Created a continuously adapting strategy for experimentation of storytelling on platforms.
Recorded, produced and edited all original video content for social platforms and CivilBeat.org.
Produced all Facebook Live video content.
Worked directly with reporters in the newsroom on ideas to socialize their stories on personal social channels.
Created consistent graphics packages for video and website.
Managed direct relationships with Facebook, Twitter and Google to optimize Civil Beat’s presence.
Worked directly with business operations to manage social advertising on Facebook and Google.
NBC’s TODAY Show, New York, NY - February 2015 – October 2015 Social Media Manager
Lead content strategy across social platforms.
Oversight of daily posting and engagement across social for TODAY.
Working with anchors and correspondents to increase their social footprint.
Served as the primary point person for external social media partners.
Created highly shareable multimedia specific for social media platforms.
Contributed creative ideas to special series and franchises.
Worked directly with sales on sponsored social executions.
Strategized and launched emerging platforms: Periscope, Meerkat, Snapchat and Facebook Live.
Re/code, San Francisco, CA (Worked from home in NJ) - April 2014 – January 2015 Social Media Manager
Managed the presence of Re/code and its events on social networking sites like Google+, LinkedIn, Facebook, Twitter, YouTube, Instagram, Vine, and Pinterest.
Developed overall social and community strategy.
Worked across teams to write, plan and schedule content across social media touch points (both community created content, as well as resurfacing editorial.
Worked closely with sales and events teams to create innovative user generated content campaigns that drove incremental revenue.
Created and distributed community content and news outside of automated distribution.
NBC News, New York, NY -September 2010 - August 2013 Senior Community Manager
Managed relationships between Mass Relevance (Spredfast,) control room tech managers and in-house graphics department to provide on-air social elements that update in real-time.
Coordinated first use of Hangouts On Air on the TODAY Show with control room technicians.
Responsible for launching all NBC News brand pages from day of launch.
Trained anchors and correspondents on multiple social media platforms
Monitored and engaged with our communities on multiple social sites.
Created an internal community by educating everyone from interns, anchors, correspondents and executives on how to use all social platforms.
Produced, recorded and edited video content for YouTube, Vimeo and Flickr.
Developed relationships with representatives from top social networks to ensure the best experience and presentation for our properties.