I help build social media audiences by creating content that resonates.

At NBC's TODAY Show, I built their Instagram account from zero to over one million followers. That platform became one of their most successful revenue-generating channels. I did it by showing up at 3 AM on concert mornings with handmade poster boards, turning fans into a community, and working across teams to weave social into broadcast operations. My strategy recommendations influenced a physical studio redesign called the Orange Room.

At Honolulu Civil Beat, I turned a small print newsroom into a video-first digital operation. I built a livestreaming program that generated direct revenue through Facebook Live and attracted millions of viewers. One stream, covering the birth of an endangered Hawaiian monk seal, drew 3 million viewers and earned recognition from NOAA's Protected Species Division Director as "the most far-reaching monk seal outreach tool we have ever witnessed."

That is how I work. I see opportunities others miss, build things that scale, and deliver results that change how organizations think about digital.

I have been doing this since social media was invented. Before Instagram had Stories. Before TikTok existed. Before brands understood what these platforms could do. I was there figuring it out in real time.

What makes me different is simple. I do not just manage social media. I create the content that makes it succeed.

I am a strategist who has driven 450% engagement growth and tripled Twitter engagement in 12 months. I am also the photographer and videographer who captured the moments that made people stop scrolling. I have produced over 100 award-winning videos, managed 300+ live streams reaching 2 million viewers, and created content viewed by tens of millions of people.

My career spans live television at CNBC and ESPN, social media roles at NBC News and Recode, and brand work at TD Bank. I captured lightning striking One World Trade Center, a video that reached 25 million views and earned a personal note from Apple's Tim Cook. During the 2018 Kilauea eruption, my work was recognized by the Society of Professional Journalists and cited on the U.S. Senate floor.

I have worked with Google, BBC Studios, Macy's, BMW, TD Bank, and Xero. My work has been published by CNN, TODAY, Apple Newsroom, and Condé Nast Traveler. I have won Webby and Shorty Awards for social media innovation.

The work I am proudest of is not about awards. It is about results. At TD Bank, I increased internal video engagement by 200%. At Recode, I grew conference livestream viewership by 200% through influencer partnerships. At NBC, my former boss said my work created "lasting impact" through initiatives that became "institutionalized across the company in a way that will scale forever."

I know what content will resonate before I create it. I know how to shoot it, edit it, and publish it in a way that connects. And I know how to build the systems that keep it going.

I am now based in New Hampshire and serving as the in-house Visual Media Specialist at Blackdog Design Build Remodel. I am also available for freelance work in the Northeast. If you need someone who understands social media at a deep level, creates the content that makes it work, and delivers results that matter, let's talk.